Hashtags 101: 8 Effective Ways To Get The Best Out Of Your Hashtags
It would be easy to assume that
everyone knows what a hashtag is by now, but just in case here’s the simplest
explanation we could come up with. Hashtags are made when using the symbol
# with a particular phrase or a topic, this turns that # into a link for all
content about that topic. Hashtags or (#) first gained popularity on Twitter as
an easy way of grouping together content.
Today they are used on most social networks as a hyperlink, for example, if you hashtag a post #fridayfeeling, typically clicking that post will take you to all content that users have posted about that Friday feeling. Even offline media such as TV or print use hashtags to connect their brand and create a community through all their marketing.
We Be Using Hashtags?
Hashtags can be an effective way
to grow your following and engagement and depending on your business could be
an important part of your digital marketing. If you are investing in your
social strategy, then hashtag research is a must.
Users can follow and engage with
specific hashtags to stay updated on a current trend, you can create your own
hashtag to promote a new product or service or search a hashtag to review
content and find what’s relevant to you.
A great Instagram hashtag
strategy doesn’t just reach more people — it reaches the right people for your
To Get The Best Out Of Your Hashtags?
1. Stay Relevant
Using hashtags is an easy way for
your post to be discovered. Using hashtags that are relevant to your brand will
give you a greater opportunity to reach more people.
It’s important to ensure that
every hashtag you use is relevant to your content, audience, brand, industry or
location. By doing this, you will reach every potential audience, increasing
your online engagement.
2. Check Your Competition
Look at what similar brands are
using as their hashtag – this will give you inspiration for your own successful
hashtag. What are they doing to promote it?
Does your target audience use the
hashtag when using their product or service? If a hashtag has a huge reach and
is relevant there may be a opportunity for campaign.
3. Check Your Hashtag Following
Once you have chosen a selection
of relevant hashtags, it’s important to consider the volume of posts for each
If the hashtag chosen is very
popular, your post will become lost amongst several other posts. If a hashtag
has no following, the engagement received will be minimal.
Once your main hashtags have been
chosen, you can experiment with other hashtags depending on the post that have
a high / low following to gauge their engagements.
4. Keep Things Easy To Read
Hashtags give you the opportunity to grow your engagements and following, but they should be used professionally. Ensure that your hashtags do not clutter your post by adding a line break between your message and your hashtags.
5. Keep Things Local
Using geographical tags in
your posts allows marketing on a local scale. Use your city in your hashtag;
enabling you to target your local community.
6. Promote Your Hashtag
Hashtags not only connect you
with your followers, but your followers with each other. Consider hosting a
competition or promotional offer and pair this with your hashtag. Use this
competition to encourage your audience to engage with you and your hashtag.
7. Increase Your Visibility
Hashtags can expand your audience
and increase brand awareness. When users search specific hashtags, they’ll see
your branded posts in the results. This usually results in gaining new
followers and potential customers.
Consider creating your own
hashtag for you brand, product, service, or event you’re promoting. You can
encourage your customers to use the hashtag when they purchase your product or
service, or when they’re at an event you’re hosting.
Continuously including that
hashtag in your posts not only helps increase your visibility, but helps users
associate your business with that hashtag, further establishing your brand.
8. Analyse Your Hashtag Performance
Analyse hashtag performance from
your previous posts and see what works best for you. Once you analyse how
individual posts are performing and compare the specific results from each,
you’ll be able to see exactly how effective your posts are at attracting a new
Hashtags are one of the most
effective ways to build an organic, strong, and relevant online community.
To develop your hashtag strategy even further, follow the steps above and let me know how your online engagements improved! #Goals #Yougotthis
Author Bio: Katie McGarr is one of the resident writers for SPRINT DIGITAL Agency Dublin, a firm offering an extensive range of digital marketing and website services to businesses across UK, Ireland, and Continental Europe. She enjoys sharing her insights about blogging, web design, SEO, and other forms of digital marketing.