The Latest Digital Marketing Trends For The Year 2020
A digital marketing company is an ever-changing phenomenon where you will see new trends and practices almost every month. With the turn of the year, you will see a complete change in terms of digital trends and so is the case for the year 2020. The landscape is quite different from what it was at the start of 2019 January. That said, you cannot stay unaware of the latest trends otherwise you would be watching your competitors getting far away from you. So rather than being left behind slowly, you learn about the latest digital trends in 2020 and make the most of it.
Digital Marketing Trends In 2020
Shoppable Social Posts
This is one trend that is about to
burst out in 2020, don’t get me wrong, it has been there for more than a year
now, but it is now that it will totally change the landscape of online social
commerce as we see it.
As there are social media users increasing every day and businesses trying to reach their users in the most convenient ways, the use of the shoppable post is going to increase significantly this year. On Facebook, Instagram and other social channels online businesses are taking eCommerce to a whole new level. The understanding that more users are now active on social platforms has made businesses add a more seamless online shopping experience.
Now users won’t need to jump to websites or other platforms to buy what they want. This helps in decreasing the bounce rate and allows us to cover a larger target market.
Messaging And Social Media Apps
You can never rely on any digital trend
to stay in fashion and so is the case of approaching your customers in a more
formal manner. The days of email are getting blurry all of a sudden with the
turn of the year. More importantly, the use of social media channels and apps
to stay connected with your audience and strike a relation is the way to go.
So, in 2020 businesses that remain active and engage their customers through messaging on social channels will definitely see more success in every way. It is about getting more personal and friendly with your customers, get them to know you and how you really are. This will bring more users close to you and display more transparency.
Casually seeking out your audience and engaging in their queries, in the same way, is the new professional way to conduct business online.
Raising The Voice Of The Consumer
is making your audience’s voice heard in the most spectacular way you can ever
think of. They no longer need to go through a whole process on websites and
other channels to order what they want, with assistance voice technology they
can just lie down on the sofa and order what they feel like without using their
Voice searches are increasing every day, more than half the world population is using voice search to conduct daily internet searches. Businesses who made their websites optimized for voice searches are ones that will get the upper hand. This is the golden opportunity for online businesses to take advantage, once your competitor takes hold of your audience, it will be a long time before you can strike that relationship with your customers again.
it or not, voice search is getting important every day, better make use of it
Telling Stories Instead Of Sharing Posts
Stories have become quite popular among the social media population, people are more involved in sharing their short stories than uploading posts after posts. The best thing about stories is that no matter how many you post, it never feels like spam.
So, as a business it should get you to thinking, why not get involved with your audience in the same way? Stories are a wonderful and quick way of getting your target audience to see what you are up to. With engaging and attention-grabbing stories you can make a brand advertisement that will certainly be worth your audience’s attention.
also provide a great platform to display your important promotional activities
to a larger audience and even direct them quickly to your website. The
information may contain:
Video Content to get more consumers involved
Detailed and engaging content has always been useful and is still quite important. But when it comes to content that moves and demonstrates, nothing beats that. You got that right, video content is becoming more and more important by the day.
There are some who like to read but the majority want to be entertained and learn more quickly. When you put this into perspective, video content serves as the best solution. Creating engaging videos that have all the necessary information compressed in it and with a touch of humor will get you an invaluable amount of customers and online traffic.
it or not, videos are wonderful, fun and totally the latest trend.
SEO structured data
is no second opinion among the experts that Google is paying more attention to
the use of structured data and rich results in their SERPs. That is Google is
working to get this streamlined across all platforms and devices as we are
Google wants to provide its users with the quickest and most relevant solution,
the use of schema and structured data markup is getting more important by the
day. Believe it or not, structured data is going to become even more important
than keywords and content.
In the year 2020 Structured data will be the top focus of all SEO experts. This will surely help websites with a better click-through rate and a much more bounce rate. This will allow users to understand what is on the website better, even before they visit the website.
said, you can now find many plugins and different CMS such as WordPress and
Shopify with plugins that support the streamline integration of structured data